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commands/analyze-competitive-landscape.md

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+---
+name: analyze-competitive-landscape
+description: Produces competitive landscape brief with threat levels, differentiators, and recommended actions.
+usage: /competitive-intelligence:analyze-competitive-landscape --scope enterprise-saas --audience exec --window 30d --format deck
+---
+
+# Command: analyze-competitive-landscape
+
+## Inputs
+- **scope** – product line, segment, or geo focus.
+- **audience** – exec | product | sales | marketing.
+- **window** – analysis timeframe (30d, 60d, quarter, custom).
+- **format** – deck | memo | docset.
+- **signals** – optional URLs/files to include (research, CRM stats, win/loss exports).
+
+## Workflow
+1. **Signal Aggregation** – pull intel from research feeds, CRM, sales notes, and market news.
+2. **Threat Assessment** – evaluate competitor moves, assign severity/confidence, link to metrics.
+3. **Differentiation Mapping** – highlight core strengths/weaknesses vs each rival.
+4. **Action Planning** – recommend counter plays, investments, or messaging pivots per stakeholder.
+5. **Executive Packaging** – format narrative, visuals, and action register for the requested format.
+
+## Outputs
+- Competitive brief (deck/memo) with threat levels, trends, and insights.
+- Action register with owners, due dates, and success metrics.
+- Appendix with referenced signals, quotes, and supporting data.
+
+## Agent/Skill Invocations
+- `market-insights-director` – leads synthesis + executive narrative.
+- `battlecard-program-manager` – feeds differentiation + plays into the brief.
+- `market-signal-tracker` skill – structures signals + metadata.
+- `executive-briefing-kit` skill – enforces storytelling + action format.
+
+---

commands/build-battlecard-suite.md

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+---
+name: build-battlecard-suite
+description: Creates updated battlecards, objection handling, and enablement assets for target competitors.
+usage: /competitive-intelligence:build-battlecard-suite --competitors alpha,beta --audience sales,cs --format deck --refresh-cadence monthly
+---
+
+# Command: build-battlecard-suite
+
+## Inputs
+- **competitors** – comma-separated competitor list.
+- **audience** – sales | cs | marketing | exec | product (multi-select via comma list).
+- **format** – deck | docset | notion | pdf.
+- **refresh-cadence** – monthly | quarterly | on-demand.
+- **data-links** – optional references (win/loss notes, recordings, research PDFs).
+
+## Workflow
+1. **Intel Consolidation** – gather latest insights from CRM, call libraries, research hubs, and product notes.
+2. **Narrative Refresh** – update positioning, traps, landmines, differentiation, and value proof.
+3. **Play Development** – define talk tracks, objection handling, traps, and recommended assets.
+4. **Packaging** – format deliverables per audience + format, including quick reference tables.
+5. **Distribution & Feedback** – publish to enablement channels, capture usage + improvement requests.
+
+## Outputs
+- Battlecard pack per competitor (PDF/deck/Notion) with messaging + plays.
+- Objection handling sheet + competitive talk track scripts.
+- Update log + adoption plan with owners.
+
+## Agent/Skill Invocations
+- `battlecard-program-manager` – curates content + manages adoption plan.
+- `market-insights-director` – validates differentiation + threat framing.
+- `battlecard-library` skill – enforces battlecard structure + metadata.
+- `executive-briefing-kit` skill – prepares exec-friendly highlights when audience includes leadership.
+
+---

commands/run-win-loss-program.md

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+---
+name: run-win-loss-program
+description: Manages end-to-end win/loss research including sampling, interviews, analysis, and routing.
+usage: /competitive-intelligence:run-win-loss-program --segment enterprise --period quarter --sample-size 12 --audience product,sales
+---
+
+# Command: run-win-loss-program
+
+## Inputs
+- **segment** – target segment or region (enterprise, smb, strategic, apac, etc.).
+- **period** – timeframe (month, quarter, half, custom).
+- **sample-size** – number of deals to include (default 10).
+- **audience** – comma-separated recipients (product, sales, marketing, exec, pricing).
+- **focus-topics** – optional keywords (pricing, onboarding, security, support).
+
+## Workflow
+1. **Sampling & Prep** – select deals across wins/losses, ensure mix of personas/products.
+2. **Interview Coordination** – schedule interviews, share discussion guide, capture consent.
+3. **Analysis & Tagging** – tag qualitative insights, align with quantitative pipeline metrics.
+4. **Insight Synthesis** – highlight key drivers, quotes, and recommended actions per audience.
+5. **Routing & Tracking** – assign follow-ups to owners, track status, and plan next cycle.
+
+## Outputs
+- Win/loss insight report with themes, quotes, and data visualizations.
+- Deal driver dashboard (e.g., pricing, product gap, competition) with trendlines.
+- Follow-up tracker mapping insights to backlog items and deadlines.
+
+## Agent/Skill Invocations
+- `win-loss-analyst` – leads sampling, interviews, and analysis.
+- `market-insights-director` – connects insights to strategic priorities.
+- `win-loss-dataset` skill – structures qualitative/quantitative tags.
+- `market-signal-tracker` skill – cross-links insights with other market signals.
+
+---