35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
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name: design-community-strategy
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description: Creates multi-channel community strategy with personas, programming, and KPI plan.
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usage: /community-building:design-community-strategy --personas builder,leader --objectives adoption,advocacy --horizon 2q --format deck
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---
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# Command: design-community-strategy
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## Inputs
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- **personas** – comma-separated member segments (builder, admin, exec, partner, champion).
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- **objectives** – adoption | advocacy | retention | research | expansion (multi-select via comma list).
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- **horizon** – time window for planning (quarter, half, year).
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- **format** – deck | memo | workspace.
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- **constraints** – budget, tooling, or compliance notes.
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## Workflow
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1. **Insight Review** – pull latest product, GTM, and customer signals to anchor priorities.
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2. **Persona Journey Mapping** – define value exchanges, needs, and hero moments per persona.
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3. **Programming Blueprint** – outline channels, cadences, content pillars, and staffing requirements.
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4. **Measurement Architecture** – map KPIs, dashboards, and attribution to business outcomes.
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5. **Enablement & Governance** – document owners, councils, escalation paths, and tooling stack.
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## Outputs
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- Community strategy deck/memo with objectives, personas, and programming roadmap.
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- KPI + instrumentation plan tied to adoption, advocacy, or revenue impact.
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- Stakeholder alignment summary with decisions, risks, and next steps.
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## Agent/Skill Invocations
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- `community-ecosystem-strategist` – leads strategy synthesis and stakeholder management.
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- `community-operations-lead` – validates operational feasibility + tooling.
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- `community-program-matrix` skill – structures programming calendar.
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- `community-kpi-dashboard` skill – defines measurement system.
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---
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