34 lines
1.5 KiB
Markdown
34 lines
1.5 KiB
Markdown
---
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name: channel-integration
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description: Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
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---
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# Channel Integration Skill
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## When to Use
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- Running campaigns that span email, social, paid media, events, web, PR.
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- Need to prevent message fatigue or conflicting offers.
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- Ensuring consistent tracking/UTM taxonomy across channels.
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## Framework
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1. **Messaging Matrix** – align offer, CTA, creative angle per channel/persona.
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2. **Cadence Alignment** – stagger sends/posts to avoid overlap; define quiet periods.
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3. **Asset Repository** – maintain single source of truth for approved copy/creative.
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4. **Tracking Consistency** – standardize UTMs, naming conventions, analytics tags.
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5. **Feedback Loop** – daily standup with channel owners to share insights/risks.
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6. **Escalation Path** – define who can approve changes when conflicts arise.
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## Templates
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- Channel calendar template (email, paid, social, events, partner).
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- UTM builder/validation sheet.
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- Real-time channel status dashboard (Ready, QA, Live, Blocked).
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- Message/source-of-truth sheet mapping audience × channel × CTA.
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## Tips
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- Use a common taxonomy for statuses (Draft, QA, Scheduled, Live) so every team reads the board the same way.
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- Hold 15-minute syncs during peak launch weeks, async updates otherwise.
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- Automate delivery of performance snapshots back to planners so adjustments happen fast.
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- Designate a single owner for conflict resolution to avoid channel tug-of-war.
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---
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