33 lines
1.4 KiB
Markdown
33 lines
1.4 KiB
Markdown
---
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name: campaign-planning
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description: Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
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---
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# Campaign Planning Skill
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## When to Use
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- Before launching multi-channel GTM efforts.
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- When stakeholder alignment on goals, personas, and offers is needed.
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- During quarterly planning or major product launches.
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## Framework
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1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs.
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2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions.
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3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy.
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4. **Channel Mix** – select channels, budget split, cadence, sequencing logic.
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5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation.
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6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.
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## Templates
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- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
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- **RACI matrix** for decision-making.
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- **Timeline Gantt template** with creative/ops milestones.
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## Tips
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- Host a kickoff with every execution lead to walk through the brief and capture risks live.
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- Keep KPIs to one primary and two secondary to avoid diffused focus.
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- Bake review/QA milestones into the workback to prevent last-minute rework.
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- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
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---
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