42 lines
1.5 KiB
Markdown
42 lines
1.5 KiB
Markdown
---
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name: optimize-performance
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description: Monitor live campaign metrics, identify issues, and recommend budget/channel adjustments.
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usage: /campaign-orchestration:optimize-performance --campaign "Q1 Launch" --lookback 7d
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---
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# Optimize Performance Command
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## Purpose
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Provide near-real-time performance insights plus prioritized optimization actions for active campaigns.
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## Syntax
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```bash
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/campaign-orchestration:optimize-performance \
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--campaign "<name>" \
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--lookback 7d \
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--kpis "pipeline,sql,ctr,cpl" \
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--thresholds thresholds.json
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```
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### Parameters
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- `--campaign`: Campaign identifier.
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- `--lookback`: Window for analysis (e.g., 3d, 7d, 14d).
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- `--kpis`: Metrics to monitor (pipeline, SQLs, CTR, CPL, ROAS, etc.).
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- `--thresholds`: JSON config for alert thresholds or target ranges.
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- `--experiments`: Optional backlog file for ICE scoring.
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## Output Package
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- KPI snapshot (table/graph) with pacing vs goal.
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- Anomaly detection summary (channels, creatives, audiences under/overperforming).
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- Recommended actions list (owner, impact, effort, deadline).
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- Forecast update (expected pipeline/revenue if actions executed).
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## Process
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1. **Data Pull** – collect metrics from connected sources (ads, marketing automation, CRM).
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2. **Pacing & Health Check** – compare actual vs plan; flag channels outside thresholds.
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3. **Insights** – group findings by audience, creative, offer, channel.
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4. **Recommendations** – propose reallocations, creative swaps, additional tests.
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5. **Communication** – create summary for campaign manager + stakeholders.
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---
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