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skills/performance-tracking/SKILL.md

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+---
+name: performance-tracking
+description: Use when establishing measurement frameworks, dashboards, and optimization rhythms for live campaigns.
+---
+
+# Performance Tracking Skill
+
+## When to Use
+- Before launch to define metrics, data sources, and reporting cadence.
+- During active campaigns to monitor pacing vs goals and trigger optimizations.
+- Post-campaign retros to capture learnings and benchmarks.
+
+## Framework
+1. **Metric Hierarchy** – define business (pipeline, revenue), leading (MQL, CTR), and diagnostic metrics (CPC, landing page CVR).
+2. **Data Plumbing** – map sources (ad platforms, MA, CRM, BI) and ensure consistent IDs/UTMs.
+3. **Dashboard Build** – create executive + operator views with automated refresh.
+4. **Alerting** – set thresholds for spend pacing, CPA, conversion drops, SLAs.
+5. **Insight Cadence** – daily standups, weekly deep dives, end-of-campaign retros.
+6. **Documentation** – record hypotheses, experiments, and outcomes.
+
+## Templates
+- KPI tree worksheet.
+- Dashboard spec (dataset, visualization, owner, refresh schedule).
+- Optimization log (date, insight, action, result).
+
+## Tips
+- Automate alert routing (Slack, email) so anomalies are actioned quickly.
+- Pair dashboards with narrative summaries to help execs interpret shifts.
+- Capture experiment context in the optimization log to prevent repeating failed tests.
+- Align BI/RevOps early so new metrics get logged before launch.
+
+---