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skills/channel-integration/SKILL.md

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+---
+name: channel-integration
+description: Use when synchronizing messaging, timing, and measurement across multiple campaign channels.
+---
+
+# Channel Integration Skill
+
+## When to Use
+- Running campaigns that span email, social, paid media, events, web, PR.
+- Need to prevent message fatigue or conflicting offers.
+- Ensuring consistent tracking/UTM taxonomy across channels.
+
+## Framework
+1. **Messaging Matrix** – align offer, CTA, creative angle per channel/persona.
+2. **Cadence Alignment** – stagger sends/posts to avoid overlap; define quiet periods.
+3. **Asset Repository** – maintain single source of truth for approved copy/creative.
+4. **Tracking Consistency** – standardize UTMs, naming conventions, analytics tags.
+5. **Feedback Loop** – daily standup with channel owners to share insights/risks.
+6. **Escalation Path** – define who can approve changes when conflicts arise.
+
+## Templates
+- Channel calendar template (email, paid, social, events, partner).
+- UTM builder/validation sheet.
+- Real-time channel status dashboard (Ready, QA, Live, Blocked).
+- Message/source-of-truth sheet mapping audience × channel × CTA.
+
+## Tips
+- Use a common taxonomy for statuses (Draft, QA, Scheduled, Live) so every team reads the board the same way.
+- Hold 15-minute syncs during peak launch weeks, async updates otherwise.
+- Automate delivery of performance snapshots back to planners so adjustments happen fast.
+- Designate a single owner for conflict resolution to avoid channel tug-of-war.
+
+---