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skills/campaign-planning/SKILL.md

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+---
+name: campaign-planning
+description: Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
+---
+
+# Campaign Planning Skill
+
+## When to Use
+- Before launching multi-channel GTM efforts.
+- When stakeholder alignment on goals, personas, and offers is needed.
+- During quarterly planning or major product launches.
+
+## Framework
+1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs.
+2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions.
+3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy.
+4. **Channel Mix** – select channels, budget split, cadence, sequencing logic.
+5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation.
+6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations.
+
+## Templates
+- **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs.
+- **RACI matrix** for decision-making.
+- **Timeline Gantt template** with creative/ops milestones.
+
+## Tips
+- Host a kickoff with every execution lead to walk through the brief and capture risks live.
+- Keep KPIs to one primary and two secondary to avoid diffused focus.
+- Bake review/QA milestones into the workback to prevent last-minute rework.
+- Maintain a single source-of-truth dashboard so partner teams see timing, assets, and blockers.
+
+---