32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: brand-voice-glossary
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description: Tone, diction, and phrasebook system for consistent writing + localization.
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---
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# Brand Voice Glossary Skill
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## When to Use
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- Launching or updating tone-of-voice guidance.
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- Training agencies, freelancers, or new hires on copy standards.
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- Localizing content while staying on-brand.
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## Framework
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1. **Voice Attributes** – list do/don't traits with examples (e.g., Bold not boastful).
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2. **Vocabulary Pillars** – preferred nouns, verbs, phrases, banned words.
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3. **Grammar & Formatting** – casing, punctuation, bullet styles, inclusive language rules.
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4. **Persona Variations** – how tone flexes for exec, developer, partner, or consumer audiences.
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5. **Localization Notes** – translation guardrails, cultural considerations, fallback phrases.
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## Templates
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- **Voice Matrix**: See `assets/voice_matrix.md` for attributes and vocabulary.
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- **One-page cheat sheet** for quick reference.
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- **Long-form guide** with annotated examples.
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- **Localization briefing form** capturing nuance requirements.
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## Tips
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- Include audio/video examples for spoken tone if possible.
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- Refresh quarterly with new product names and competitive language shifts.
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- Pair with `define-brand-platform` and `design-multi-channel-brand-experience` to auto-insert tone guidance.
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---
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