32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
|
||
name: brand-measurement-dashboard
|
||
description: KPI framework and reporting system for tracking brand health, consistency,
|
||
and impact.
|
||
---
|
||
|
||
# Brand Measurement Dashboard Skill
|
||
|
||
## When to Use
|
||
- Establishing KPIs for brand initiatives or campaigns.
|
||
- Building recurring dashboards for ELT, marketing, or product leadership.
|
||
- Connecting creative execution metrics to business outcomes.
|
||
|
||
## Framework
|
||
1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
|
||
2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
|
||
3. **Engagement Metrics** – content consumption, event attendance, community participation.
|
||
4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
|
||
5. **Governance Signals** – council throughput, exception volume, training completion.
|
||
|
||
## Templates
|
||
- BI dashboard layout with recommended charts + refresh cadences.
|
||
- KPI definition sheet with owners, data sources, and calculation notes.
|
||
- Executive summary template highlighting trends, risks, and asks.
|
||
|
||
## Tips
|
||
- Pair qualitative verbatims with trend charts to humanize data.
|
||
- Tag each metric with decision owner so follow-ups are clear.
|
||
- Integrate with `run-brand-governance-council` for automated reporting.
|
||
|
||
---
|