35 lines
1.8 KiB
Markdown
35 lines
1.8 KiB
Markdown
---
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name: design-multi-channel-brand-experience
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description: Converts brand platforms into unified creative territories and channel toolkits.
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usage: /brand-strategy:design-multi-channel-brand-experience --campaign "AI Trust" --channels web,event,product --deliverable toolkit
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---
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# Command: design-multi-channel-brand-experience
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## Inputs
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- **campaign** – initiative or pillar to activate.
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- **channels** – comma-separated surfaces (web, product, event, content, sales, support, community).
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- **deliverable** – toolkit | deck | prototype | storyboard.
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- **metrics** – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
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- **constraints** – localization, accessibility, or budget guardrails.
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## Workflow
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1. **Brief & Insight Alignment** – pull relevant brand platform elements, research, and campaign goals.
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2. **Creative Territory Exploration** – ideate territories, visual/verbal systems, motion + sonic cues.
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3. **Channel Adaptation** – specify how each surface expresses the territory (components, copy, interactions).
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4. **Measurement Plan** – map KPIs, instrumentation, and QA requirements per channel.
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5. **Toolkit Packaging** – deliver creative specs, reference files, QA checklist, and enablement plan.
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## Outputs
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- Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
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- Asset + component checklist for designers, writers, product, and events teams.
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- Measurement + QA plan with owners, milestones, and guardrails.
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## Agent/Skill Invocations
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- `brand-experience-creative-director` – leads concepting + toolkit build.
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- `brand-foundation-architect` – validates alignment to core narrative.
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- `experience-system-blueprint` skill – standardizes system documentation.
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- `brand-measurement-dashboard` skill – defines KPI instrumentation.
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---
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