gh-gtmagents-gtm-agents-plugins-brand-strategy/commands/define-brand-platform.md

name, description, usage

name	description	usage
define-brand-platform	Builds brand platform with positioning, pillars, tone, and rollout plan.	/brand-strategy:define-brand-platform --audience enterprise --proof kpi,customer --format deck

Command: define-brand-platform

Inputs

• audience – primary audience or segment focus (enterprise, smb, developer, partner).
• proof – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
• format – deck | narrative | workspace.
• constraints – optional guardrails (legal, regulatory, naming, localization).
• references – URLs/docs of existing research, messaging, or campaigns.

Workflow

1. Discovery Alignment – absorb research, GTM goals, competitive narratives.
2. Narrative Drafting – craft purpose, promise, pillars, RTBs, and tone guidance.
3. Proof Mapping – align customer stories, metrics, product proof to each pillar.
4. Validation & Iteration – gather feedback from execs, product, sales, customers.
5. Rollout Plan – define enablement, asset updates, KPIs, and governance owners.

Outputs

• Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
• Proof asset map referencing customers, metrics, analysts, and demos.
• Rollout & adoption plan with milestones, owners, and success metrics.

Agent/Skill Invocations

• brand-foundation-architect – leads narrative + stakeholder alignment.
• brand-governance-lead – ensures compliance and rollout processes.
• brand-narrative-playbook skill – enforces template + voice guardrails.
• brand-voice-glossary skill – codifies tone, vocabulary, and localization notes.

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