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skills/brand-measurement-dashboard/SKILL.md

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+---
+name: brand-measurement-dashboard
+description: KPI framework and reporting system for tracking brand health, consistency,
+  and impact.
+---
+
+# Brand Measurement Dashboard Skill
+
+## When to Use
+- Establishing KPIs for brand initiatives or campaigns.
+- Building recurring dashboards for ELT, marketing, or product leadership.
+- Connecting creative execution metrics to business outcomes.
+
+## Framework
+1. **Outcome Metrics** – awareness, consideration, preference, NPS, share of voice.
+2. **Experience Metrics** – consistency scores, QA pass rate, accessibility compliance, latency.
+3. **Engagement Metrics** – content consumption, event attendance, community participation.
+4. **Business Impact** – influenced pipeline, win rate lift, pricing power, retention shifts.
+5. **Governance Signals** – council throughput, exception volume, training completion.
+
+## Templates
+- BI dashboard layout with recommended charts + refresh cadences.
+- KPI definition sheet with owners, data sources, and calculation notes.
+- Executive summary template highlighting trends, risks, and asks.
+
+## Tips
+- Pair qualitative verbatims with trend charts to humanize data.
+- Tag each metric with decision owner so follow-ups are clear.
+- Integrate with `run-brand-governance-council` for automated reporting.
+
+---