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commands/define-brand-platform.md
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commands/define-brand-platform.md
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---
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name: define-brand-platform
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description: Builds brand platform with positioning, pillars, tone, and rollout plan.
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usage: /brand-strategy:define-brand-platform --audience enterprise --proof kpi,customer --format deck
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---
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# Command: define-brand-platform
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## Inputs
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- **audience** – primary audience or segment focus (enterprise, smb, developer, partner).
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- **proof** – comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
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- **format** – deck | narrative | workspace.
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- **constraints** – optional guardrails (legal, regulatory, naming, localization).
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- **references** – URLs/docs of existing research, messaging, or campaigns.
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## Workflow
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1. **Discovery Alignment** – absorb research, GTM goals, competitive narratives.
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2. **Narrative Drafting** – craft purpose, promise, pillars, RTBs, and tone guidance.
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3. **Proof Mapping** – align customer stories, metrics, product proof to each pillar.
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4. **Validation & Iteration** – gather feedback from execs, product, sales, customers.
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5. **Rollout Plan** – define enablement, asset updates, KPIs, and governance owners.
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## Outputs
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- Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
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- Proof asset map referencing customers, metrics, analysts, and demos.
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- Rollout & adoption plan with milestones, owners, and success metrics.
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## Agent/Skill Invocations
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- `brand-foundation-architect` – leads narrative + stakeholder alignment.
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- `brand-governance-lead` – ensures compliance and rollout processes.
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- `brand-narrative-playbook` skill – enforces template + voice guardrails.
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- `brand-voice-glossary` skill – codifies tone, vocabulary, and localization notes.
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---
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commands/design-multi-channel-brand-experience.md
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commands/design-multi-channel-brand-experience.md
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---
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name: design-multi-channel-brand-experience
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description: Converts brand platforms into unified creative territories and channel toolkits.
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usage: /brand-strategy:design-multi-channel-brand-experience --campaign "AI Trust" --channels web,event,product --deliverable toolkit
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---
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# Command: design-multi-channel-brand-experience
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## Inputs
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- **campaign** – initiative or pillar to activate.
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- **channels** – comma-separated surfaces (web, product, event, content, sales, support, community).
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- **deliverable** – toolkit | deck | prototype | storyboard.
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- **metrics** – optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
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- **constraints** – localization, accessibility, or budget guardrails.
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## Workflow
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1. **Brief & Insight Alignment** – pull relevant brand platform elements, research, and campaign goals.
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2. **Creative Territory Exploration** – ideate territories, visual/verbal systems, motion + sonic cues.
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3. **Channel Adaptation** – specify how each surface expresses the territory (components, copy, interactions).
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4. **Measurement Plan** – map KPIs, instrumentation, and QA requirements per channel.
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5. **Toolkit Packaging** – deliver creative specs, reference files, QA checklist, and enablement plan.
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## Outputs
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- Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
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- Asset + component checklist for designers, writers, product, and events teams.
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- Measurement + QA plan with owners, milestones, and guardrails.
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## Agent/Skill Invocations
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- `brand-experience-creative-director` – leads concepting + toolkit build.
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- `brand-foundation-architect` – validates alignment to core narrative.
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- `experience-system-blueprint` skill – standardizes system documentation.
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- `brand-measurement-dashboard` skill – defines KPI instrumentation.
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---
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commands/run-brand-governance-council.md
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commands/run-brand-governance-council.md
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---
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name: run-brand-governance-council
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description: Operates brand governance council with intake, reviews, audits, and executive reporting.
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usage: /brand-strategy:run-brand-governance-council --cadence monthly --scope "product + campaigns" --regions global
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---
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# Command: run-brand-governance-council
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## Inputs
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- **cadence** – weekly | biweekly | monthly | quarterly.
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- **scope** – focus areas (campaigns, product, web, partner, event, enablement).
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- **regions** – comma-separated regions to include for compliance + localization.
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- **intake** – optional link or ID for backlog of review requests.
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- **escalations** – optional notes on urgent issues or executive asks.
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## Workflow
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1. **Agenda & Intake Prep** – consolidate requests, metrics, escalations, and policy updates.
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2. **Review & Decisions** – evaluate submissions, capture feedback, approvals, or required revisions.
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3. **Audit & QA** – queue spot checks on live assets, record scorecards, flag risks.
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4. **Enablement & Follow-up** – publish decision log, templates, and office hour invites.
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5. **Reporting** – generate dashboards for compliance, adoption, and risk mitigation progress.
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## Outputs
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- Council agenda + deck with decisions, blockers, and assignments.
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- Governance decision log + action tracker with owners and SLAs.
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- Compliance dashboard summarizing audits, exceptions, and training progress.
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## Agent/Skill Invocations
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- `brand-governance-lead` – chairs the council and tracks follow-through.
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- `brand-foundation-architect` – ensures requests align with core narrative.
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- `brand-governance-os` skill – runs intake, approvals, and QA workflows.
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- `brand-measurement-dashboard` skill – updates metrics and executive rollups.
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---
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