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Zhongwei Li
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---
name: define-brand-platform
description: Builds brand platform with positioning, pillars, tone, and rollout plan.
usage: /brand-strategy:define-brand-platform --audience enterprise --proof kpi,customer --format deck
---
# Command: define-brand-platform
## Inputs
- **audience** primary audience or segment focus (enterprise, smb, developer, partner).
- **proof** comma list of proof asset types to highlight (kpi, customer, analyst, product, roadmap).
- **format** deck | narrative | workspace.
- **constraints** optional guardrails (legal, regulatory, naming, localization).
- **references** URLs/docs of existing research, messaging, or campaigns.
## Workflow
1. **Discovery Alignment** absorb research, GTM goals, competitive narratives.
2. **Narrative Drafting** craft purpose, promise, pillars, RTBs, and tone guidance.
3. **Proof Mapping** align customer stories, metrics, product proof to each pillar.
4. **Validation & Iteration** gather feedback from execs, product, sales, customers.
5. **Rollout Plan** define enablement, asset updates, KPIs, and governance owners.
## Outputs
- Brand platform deck/narrative with positioning statements, pillars, and messaging matrix.
- Proof asset map referencing customers, metrics, analysts, and demos.
- Rollout & adoption plan with milestones, owners, and success metrics.
## Agent/Skill Invocations
- `brand-foundation-architect` leads narrative + stakeholder alignment.
- `brand-governance-lead` ensures compliance and rollout processes.
- `brand-narrative-playbook` skill enforces template + voice guardrails.
- `brand-voice-glossary` skill codifies tone, vocabulary, and localization notes.
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name: design-multi-channel-brand-experience
description: Converts brand platforms into unified creative territories and channel toolkits.
usage: /brand-strategy:design-multi-channel-brand-experience --campaign "AI Trust" --channels web,event,product --deliverable toolkit
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# Command: design-multi-channel-brand-experience
## Inputs
- **campaign** initiative or pillar to activate.
- **channels** comma-separated surfaces (web, product, event, content, sales, support, community).
- **deliverable** toolkit | deck | prototype | storyboard.
- **metrics** optional KPIs (awareness, consideration, NPS, adoption) to emphasize.
- **constraints** localization, accessibility, or budget guardrails.
## Workflow
1. **Brief & Insight Alignment** pull relevant brand platform elements, research, and campaign goals.
2. **Creative Territory Exploration** ideate territories, visual/verbal systems, motion + sonic cues.
3. **Channel Adaptation** specify how each surface expresses the territory (components, copy, interactions).
4. **Measurement Plan** map KPIs, instrumentation, and QA requirements per channel.
5. **Toolkit Packaging** deliver creative specs, reference files, QA checklist, and enablement plan.
## Outputs
- Multi-channel concept deck/storyboard with rationale and channel-specific guidance.
- Asset + component checklist for designers, writers, product, and events teams.
- Measurement + QA plan with owners, milestones, and guardrails.
## Agent/Skill Invocations
- `brand-experience-creative-director` leads concepting + toolkit build.
- `brand-foundation-architect` validates alignment to core narrative.
- `experience-system-blueprint` skill standardizes system documentation.
- `brand-measurement-dashboard` skill defines KPI instrumentation.
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name: run-brand-governance-council
description: Operates brand governance council with intake, reviews, audits, and executive reporting.
usage: /brand-strategy:run-brand-governance-council --cadence monthly --scope "product + campaigns" --regions global
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# Command: run-brand-governance-council
## Inputs
- **cadence** weekly | biweekly | monthly | quarterly.
- **scope** focus areas (campaigns, product, web, partner, event, enablement).
- **regions** comma-separated regions to include for compliance + localization.
- **intake** optional link or ID for backlog of review requests.
- **escalations** optional notes on urgent issues or executive asks.
## Workflow
1. **Agenda & Intake Prep** consolidate requests, metrics, escalations, and policy updates.
2. **Review & Decisions** evaluate submissions, capture feedback, approvals, or required revisions.
3. **Audit & QA** queue spot checks on live assets, record scorecards, flag risks.
4. **Enablement & Follow-up** publish decision log, templates, and office hour invites.
5. **Reporting** generate dashboards for compliance, adoption, and risk mitigation progress.
## Outputs
- Council agenda + deck with decisions, blockers, and assignments.
- Governance decision log + action tracker with owners and SLAs.
- Compliance dashboard summarizing audits, exceptions, and training progress.
## Agent/Skill Invocations
- `brand-governance-lead` chairs the council and tracks follow-through.
- `brand-foundation-architect` ensures requests align with core narrative.
- `brand-governance-os` skill runs intake, approvals, and QA workflows.
- `brand-measurement-dashboard` skill updates metrics and executive rollups.
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