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skills/land-adopt-expand-blueprint/SKILL.md

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+---
+name: land-adopt-expand-blueprint
+description: Template for orchestrating phased motions across strategic SaaS accounts.
+---
+
+# Land-Adopt-Expand Blueprint Skill
+
+## When to Use
+- Designing success plans for enterprise SaaS accounts.
+- Aligning revenue, product, and CS teams on phased adoption metrics.
+- Auditing current accounts to identify expansion triggers or risks.
+
+## Framework
+1. **Stakeholder Matrix** – map economic, technical, and champion roles per phase.
+2. **Milestone Ladder** – land (business case, pilot), adopt (activation, value proof), expand (multi-product, exec advocacy).
+3. **Signal Library** – telemetry + qualitative indicators that unlock stage gates.
+4. **Governance Cadence** – EBR/QBR schedule, exec sponsors, escalation paths.
+5. **Action Playbook** – recommended plays, assets, and enablement per milestone.
+
+## Templates
+- Success plan table with phases, KPIs, owners, and timelines.
+- Exec summary slide for internal standups.
+- Risk/mitigation log tied to each phase.
+
+## Tips
+- Tie stage gates to measurable outcomes, not just time-based milestones.
+- Share blueprint with customers to co-author success plans.
+- Pair with `build-land-adopt-expand-plan` for account-specific automation.
+
+---