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skills/expansion-playbook/SKILL.md

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+---
+name: expansion-playbook
+description: Use to package upsell, cross-sell, and advocacy motions tied to customer
+  outcomes.
+---
+
+# Expansion Playbook Library Skill
+
+## When to Use
+- Preparing QBRs/EBRs where growth plays should be highlighted.
+- Running account reviews to recommend upsell/cross-sell motions.
+- Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.
+
+## Framework
+1. **Trigger Mapping** – link product usage, milestone completion, or executive asks to specific plays.
+2. **Value Narrative** – outline business impact, ROI proof, and reference customers per play.
+3. **Commercial Guardrails** – specify packaging, pricing, approvals, and compensation cues.
+4. **Enablement Kit** – include decks, ROI calculators, success stories, and objection handling.
+5. **Measurement** – track attach rate, win rate, and cycle time for each play.
+
+## Templates
+- Play card (trigger, narrative, assets, owners, KPIs).
+- Executive talking points for expansion proposals.
+- Post-play follow-up checklist with success metrics.
+
+## Tips
+- Keep plays prioritized (top 3 per segment) to avoid overwhelm.
+- Pair with `account-health-framework` to time plays when risk is low.
+- Capture learnings after each motion to refine triggers + messaging.
+
+---