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Zhongwei Li
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---
name: account-health-framework
description: Use to score accounts, flag risks, and standardize remediation triggers.
---
# Account Health Framework Skill
## When to Use
- Building dashboards or scorecards for CS/account management reviews.
- Triggering proactive outreach based on usage, sentiment, or commercial shifts.
- Aligning leadership on what defines green/yellow/red customers.
## Framework
1. **Signal Library** define categories (product usage, support, sentiment, executive alignment, commercial).
2. **Weighting & Thresholds** assign weights and thresholds per segment/tier.
3. **Automation Hooks** map scores to alerts, workflows, and CRM fields.
4. **Play Mapping** connect each tier to recommended plays and owners.
5. **Review Cadence** set refresh frequency, calibration sessions, and feedback loops.
## Templates
- **Health Scorecard**: See `assets/health_scorecard.md` for calculation and components.
- **Risk/opportunity matrix** with recommended plays.
- **Alert + workflow checklist** for RevOps.
## Tips
- Tune weights by segment to avoid false positives.
- Include qualitative inputs (exec sentiment, champion strength) to supplement data.
- Audit data sources quarterly to maintain trust in the score.
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name: exec-briefing
description: Use to craft concise executive updates, agendas, and follow-up logs for
QBR/EBR sessions.
---
# Executive Briefing Kit Skill
## When to Use
- Preparing QBR/EBR agendas that include executive stakeholders.
- Summarizing account impact stories for CRO/CEO/CTO readouts.
- Documenting commitments and follow-ups after executive meetings.
## Framework
1. **Audience Lens** capture what each executive cares about (business outcomes, risk, roadmap, financial impact).
2. **Narrative Structure** headline, metrics, proof, decisions/asks, next steps.
3. **Visual Layer** standardized slides/one-pagers with consistent KPIs and color coding.
4. **Decision Log** track approvals, risks, and owners for follow-ups.
5. **Distribution Plan** define recipients, timing, and archival location.
## Templates
- **Briefing Doc**: See `templates/briefing_doc.md` for agenda and summary structure.
- **Executive summary slide** (headline, impact, next action).
- **Meeting brief** (objectives, attendees, agenda, prep requirements).
- Decision log table with owners and deadlines.
## Tips
- Keep top section under 150 words; move detail to appendix.
- Pair with `success-planning-framework` to ensure talking points align to milestones.
- Send recap within 24 hours to reinforce commitments.
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name: expansion-playbook
description: Use to package upsell, cross-sell, and advocacy motions tied to customer
outcomes.
---
# Expansion Playbook Library Skill
## When to Use
- Preparing QBRs/EBRs where growth plays should be highlighted.
- Running account reviews to recommend upsell/cross-sell motions.
- Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.
## Framework
1. **Trigger Mapping** link product usage, milestone completion, or executive asks to specific plays.
2. **Value Narrative** outline business impact, ROI proof, and reference customers per play.
3. **Commercial Guardrails** specify packaging, pricing, approvals, and compensation cues.
4. **Enablement Kit** include decks, ROI calculators, success stories, and objection handling.
5. **Measurement** track attach rate, win rate, and cycle time for each play.
## Templates
- Play card (trigger, narrative, assets, owners, KPIs).
- Executive talking points for expansion proposals.
- Post-play follow-up checklist with success metrics.
## Tips
- Keep plays prioritized (top 3 per segment) to avoid overwhelm.
- Pair with `account-health-framework` to time plays when risk is low.
- Capture learnings after each motion to refine triggers + messaging.
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name: success-planning-framework
description: Use to structure collaborative success plans with milestones, KPIs, and
governance.
---
# Success Planning Framework Skill
## When to Use
- Kicking off strategic accounts, renewals, or large expansions.
- Preparing QBR/EBR sessions that require clear impact narratives.
- Aligning internal and customer stakeholders on joint execution plans.
## Framework
1. **Objective Definition** document customer outcomes, KPIs, and time horizons.
2. **Milestone Architecture** break objectives into measurable milestones with owners.
3. **Governance Layer** set review cadence, communication channels, and escalation triggers.
4. **Proof & Assets** link data, case studies, product roadmap elements required per milestone.
5. **Measurement & Feedback** capture progress, blockers, and new opportunities each cycle.
## Templates
- **Success Plan Canvas**: See `assets/success_plan_canvas.md` for objectives and milestones.
- **Success plan table** (objective, milestone, KPI, owner, due date).
- **Governance charter outline** (cadence, audience, agenda, inputs).
- Risk/action log with status + accountability.
## Tips
- Keep milestones customer-value focused before internal metrics.
- Co-create live with stakeholders to drive commitment.
- Pair with `account-health-framework` outputs to keep signals current.
---