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skills/account-health-framework/SKILL.md
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skills/account-health-framework/SKILL.md
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---
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name: account-health-framework
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description: Use to score accounts, flag risks, and standardize remediation triggers.
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---
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# Account Health Framework Skill
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## When to Use
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- Building dashboards or scorecards for CS/account management reviews.
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- Triggering proactive outreach based on usage, sentiment, or commercial shifts.
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- Aligning leadership on what defines green/yellow/red customers.
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## Framework
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1. **Signal Library** – define categories (product usage, support, sentiment, executive alignment, commercial).
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2. **Weighting & Thresholds** – assign weights and thresholds per segment/tier.
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3. **Automation Hooks** – map scores to alerts, workflows, and CRM fields.
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4. **Play Mapping** – connect each tier to recommended plays and owners.
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5. **Review Cadence** – set refresh frequency, calibration sessions, and feedback loops.
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## Templates
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- **Health Scorecard**: See `assets/health_scorecard.md` for calculation and components.
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- **Risk/opportunity matrix** with recommended plays.
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- **Alert + workflow checklist** for RevOps.
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## Tips
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- Tune weights by segment to avoid false positives.
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- Include qualitative inputs (exec sentiment, champion strength) to supplement data.
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- Audit data sources quarterly to maintain trust in the score.
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---
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skills/exec-briefing/SKILL.md
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skills/exec-briefing/SKILL.md
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---
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name: exec-briefing
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description: Use to craft concise executive updates, agendas, and follow-up logs for
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QBR/EBR sessions.
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---
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# Executive Briefing Kit Skill
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## When to Use
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- Preparing QBR/EBR agendas that include executive stakeholders.
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- Summarizing account impact stories for CRO/CEO/CTO readouts.
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- Documenting commitments and follow-ups after executive meetings.
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## Framework
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1. **Audience Lens** – capture what each executive cares about (business outcomes, risk, roadmap, financial impact).
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2. **Narrative Structure** – headline, metrics, proof, decisions/asks, next steps.
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3. **Visual Layer** – standardized slides/one-pagers with consistent KPIs and color coding.
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4. **Decision Log** – track approvals, risks, and owners for follow-ups.
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5. **Distribution Plan** – define recipients, timing, and archival location.
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## Templates
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- **Briefing Doc**: See `templates/briefing_doc.md` for agenda and summary structure.
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- **Executive summary slide** (headline, impact, next action).
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- **Meeting brief** (objectives, attendees, agenda, prep requirements).
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- Decision log table with owners and deadlines.
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## Tips
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- Keep top section under 150 words; move detail to appendix.
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- Pair with `success-planning-framework` to ensure talking points align to milestones.
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- Send recap within 24 hours to reinforce commitments.
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---
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skills/expansion-playbook/SKILL.md
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skills/expansion-playbook/SKILL.md
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---
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name: expansion-playbook
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description: Use to package upsell, cross-sell, and advocacy motions tied to customer
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outcomes.
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---
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# Expansion Playbook Library Skill
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## When to Use
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- Preparing QBRs/EBRs where growth plays should be highlighted.
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- Running account reviews to recommend upsell/cross-sell motions.
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- Equipping AEs/CSMs with talk tracks and proof aligned to success milestones.
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## Framework
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1. **Trigger Mapping** – link product usage, milestone completion, or executive asks to specific plays.
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2. **Value Narrative** – outline business impact, ROI proof, and reference customers per play.
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3. **Commercial Guardrails** – specify packaging, pricing, approvals, and compensation cues.
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4. **Enablement Kit** – include decks, ROI calculators, success stories, and objection handling.
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5. **Measurement** – track attach rate, win rate, and cycle time for each play.
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## Templates
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- Play card (trigger, narrative, assets, owners, KPIs).
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- Executive talking points for expansion proposals.
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- Post-play follow-up checklist with success metrics.
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## Tips
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- Keep plays prioritized (top 3 per segment) to avoid overwhelm.
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- Pair with `account-health-framework` to time plays when risk is low.
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- Capture learnings after each motion to refine triggers + messaging.
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---
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skills/success-planning-framework/SKILL.md
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skills/success-planning-framework/SKILL.md
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---
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name: success-planning-framework
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description: Use to structure collaborative success plans with milestones, KPIs, and
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governance.
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---
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# Success Planning Framework Skill
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## When to Use
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- Kicking off strategic accounts, renewals, or large expansions.
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- Preparing QBR/EBR sessions that require clear impact narratives.
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- Aligning internal and customer stakeholders on joint execution plans.
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## Framework
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1. **Objective Definition** – document customer outcomes, KPIs, and time horizons.
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2. **Milestone Architecture** – break objectives into measurable milestones with owners.
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3. **Governance Layer** – set review cadence, communication channels, and escalation triggers.
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4. **Proof & Assets** – link data, case studies, product roadmap elements required per milestone.
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5. **Measurement & Feedback** – capture progress, blockers, and new opportunities each cycle.
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## Templates
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- **Success Plan Canvas**: See `assets/success_plan_canvas.md` for objectives and milestones.
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- **Success plan table** (objective, milestone, KPI, owner, due date).
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- **Governance charter outline** (cadence, audience, agenda, inputs).
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- Risk/action log with status + accountability.
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## Tips
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- Keep milestones customer-value focused before internal metrics.
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- Co-create live with stakeholders to drive commitment.
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- Pair with `account-health-framework` outputs to keep signals current.
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---
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