32 lines
1.4 KiB
Markdown
32 lines
1.4 KiB
Markdown
---
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name: personalization
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description: Use when crafting tiered ABM messaging, offers, and creative variants.
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---
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# Personalized Engagement Systems Skill
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## When to Use
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- Building custom messaging for target accounts or personas.
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- Coordinating creative assets across channels (email, ads, social, direct mail).
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- Auditing personalization depth per tier to maintain SLAs.
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## Framework
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1. **Persona & Pain Mapping** – capture value props, proof, objections per stakeholder.
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2. **Offer Alignment** – pair offers (executive briefing, POV deck, workshop, custom report) to stage and tier.
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3. **Channel Adaptation** – tailor copy lengths, creative specs, CTAs across email, ads, social, events.
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4. **Asset Governance** – maintain snippet libraries, approval workflows, localization notes.
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5. **Experimentation** – track personalization tests (hook, CTA, asset format) with measurement plan.
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## Templates
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- **Personalization Tokens**: See `assets/personalization_tokens.json` for dynamic field examples.
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- **Persona messaging grid** (pain, proof, CTA, asset reference).
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- **Multichannel asset tracker** (status, owner, personalization depth, expiration).
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- **Personalization QA checklist** (tokens, data sources, compliance, accessibility).
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## Tips
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- Reuse modular narrative blocks to scale while keeping customization high.
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- Sync with copywriting + design teams early for high-value tiers.
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- Monitor engagement vs personalization depth to justify future investments.
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---
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