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Roadmap Planning Skill

Strategic product roadmap creation with proven frameworks for prioritization, timeline planning, and stakeholder alignment

This skill codifies best practices from product management at scale-ups and enterprise companies.


Core Principles

  1. Outcomes Over Outputs: Focus on business results, not feature lists
  2. Flexibility Over Rigidity: Roadmaps are plans, not promises
  3. Strategy Over Tactics: Connect features to strategic themes
  4. Transparency Over Secrecy: Share context and rationale
  5. Learning Over Perfection: Update based on feedback and data

Roadmap Frameworks

1. Now-Next-Later Framework

Best for: Startups, fast-moving teams, high uncertainty

Structure:

  • Now (0-3 months): Committed work, high confidence, detailed specs
  • Next (3-6 months): High priority, medium confidence, rough scoping
  • Later (6-12+ months): Strategic direction, low detail, high flexibility

Benefits:

  • Avoids false precision of dates far out
  • Communicates confidence level naturally
  • Easy to update as priorities shift
  • Less pressure on far-future estimates

When to use:

  • Product-market fit still evolving
  • High rate of learning and pivoting
  • Small team with limited planning capacity
  • Consumer products with rapid iteration

2. Quarterly Roadmap (OKR-Aligned)

Best for: Scale-ups, enterprise, predictable release cycles

Structure:

## Q1 2025: Improve User Activation

**Objective**: Increase new user activation rate from 40% to 55%

**Key Results**:
- KR1: 60% of new users complete onboarding (up from 45%)
- KR2: Reduce time to first value to < 5 minutes (from 12 min)
- KR3: Increase Day 7 retention to 35% (from 28%)

**Features**:
- Redesigned onboarding flow (8 points)
- In-app tutorials and tooltips (5 points)
- Quick-start templates (3 points)
- Email nurture sequence (3 points)

**Dependencies**: Design system v2 (Q4 2024)
**Risks**: Mobile app parity may slip to early Q2

Benefits:

  • Clear alignment to business goals
  • Measurable success criteria
  • Executive-friendly format
  • Works with OKR planning cycle

When to use:

  • Company uses OKRs
  • Quarterly planning cycles
  • Need exec/board visibility
  • Multiple teams coordinating

3. Theme-Based Roadmap

Best for: Communicating strategy, managing multiple initiatives

Structure:

## Theme 1: Performance & Reliability (Q1-Q2)
**Why**: 23% of users cite slowness as top issue
**Success**: P95 load time < 2 seconds, 99.9% uptime

**Initiatives**:
- Backend optimization (Q1)
- CDN implementation (Q1)
- Database sharding (Q2)
- Monitoring and alerting (Q1)

## Theme 2: Mobile Experience (Q2-Q3)
**Why**: 60% of traffic is mobile but only 30% of conversions
**Success**: Mobile conversion rate reaches 80% of desktop

**Initiatives**:
- Responsive redesign (Q2)
- Mobile-optimized checkout (Q2)
- Progressive Web App (Q3)
- Touch gesture support (Q3)

Benefits:

  • Communicates strategic intent
  • Groups related work
  • Easier to explain "why"
  • Handles cross-team efforts well

When to use:

  • Multiple parallel strategic initiatives
  • Explaining roadmap to customers/board
  • Complex products with many features
  • Need to show strategic coherence

4. Feature-Based Roadmap

Best for: Feature factories, B2B with specific requests, contract commitments

Structure:

## Q1 2025
✅ SSO/SAML integration (Enterprise tier) - HIGH
✅ API v2 with GraphQL (All tiers) - HIGH
⚠️ Advanced reporting (Pro+) - MEDIUM
⬜ Bulk import tool (All tiers) - LOW

## Q2 2025
⬜ Mobile app v1 (All tiers) - HIGH
⬜ Webhooks (Pro+) - MEDIUM
⬜ Custom branding (Enterprise) - MEDIUM

Legend:

  • Committed
  • ⚠️ Planned
  • Under consideration

When to use:

  • B2B with specific contract requirements
  • Need to track feature commitments
  • Sales team needs visibility
  • Customer-driven roadmap

Warning: Can become "feature factory" without strategy


Prioritization Frameworks

RICE Scoring

Formula: (Reach × Impact × Confidence) / Effort

Reach: Users affected per quarter (numeric) Impact: Value per user (0.25, 0.5, 1, 2, 3) Confidence: Certainty in estimates (50%, 80%, 100%) Effort: Person-months to complete

Example:

Feature: Redesigned Dashboard
- Reach: 8,000 active users/quarter
- Impact: 2 (high - saves 10 min/day per user)
- Confidence: 80% (good research, some unknowns)
- Effort: 3 person-months

RICE = (8000 × 2 × 0.8) / 3 = 4,267

Use when: You have data and want objective prioritization

ICE Scoring

Formula: (Impact + Confidence + Ease) / 3

Simpler than RICE, uses 1-10 scale for each factor.

Impact: How much will this move metrics? Confidence: How sure are you it will work? Ease: How simple is implementation?

Use when: You want quick prioritization without heavy data

Value vs Effort Matrix

Plot features on 2×2 grid:

High Value, Low Effort   → Quick Wins (Do First)
High Value, High Effort  → Big Bets (Strategic)
Low Value, Low Effort    → Fill-ins (If Time)
Low Value, High Effort   → Money Pit (Avoid)

Use when: You want visual prioritization for stakeholders

MoSCoW Method

  • Must Have: Non-negotiable, product broken without it
  • Should Have: Important, high value, but workarounds exist
  • Could Have: Nice to have, include if time allows
  • Won't Have: Out of scope, parking lot for future

Use when: You need stakeholder alignment on scope

Weighted Scoring

Create custom criteria with weights:

Criteria Weight Feature A Score Weighted Feature B Score Weighted
Revenue Impact 30% 8 2.4 6 1.8
User Value 25% 9 2.25 7 1.75
Strategic Fit 20% 7 1.4 9 1.8
Effort (inverse) 15% 5 0.75 8 1.2
Risk (inverse) 10% 6 0.6 7 0.7
Total 7.4 7.25

Use when: You have multiple competing priorities and need custom criteria


Timeline Planning

Capacity Planning

Rule of Thumb: Plan for 60-70% utilization

Example Sprint Capacity (2-week sprint, 5 engineers):

  • Total hours: 5 engineers × 10 days × 8 hours = 400 hours
  • Meetings, email, context switching: -30% = 280 hours
  • Bug fixes, support, urgent issues: -20% = 224 hours
  • Tech debt and refactoring: -15% = 190 hours
  • Available for new features: 190 hours (48%)

Quarterly Capacity:

  • 6 sprints × 190 hours = 1,140 hours
  • Roughly 7 person-months
  • Budget for 4-5 person-months of planned features

Dependency Mapping

Identify dependencies:

  • Technical: Feature B requires infrastructure from Feature A
  • Design: All features need design system update first
  • Business: Sales needs Feature C before launching in EMEA
  • External: Integration requires partner API (not in our control)

Critical Path: Sequence of dependent tasks that determines minimum timeline

Example:

Month 1: [Design System Update] → Blocks everything
Month 2: [API v2] → Required for Mobile App, Integrations
Month 3: [Mobile App] (needs API v2) + [Integrations] (needs API v2)
Month 4: [Advanced Features] (needs Mobile App + Integrations)

Buffer and Risk Management

Add buffer for:

  • Complexity/unknowns: +20-30%
  • Dependencies: +20%
  • New technology: +30-50%
  • Multiple teams: +20%
  • External dependencies: +50-100%

Example:

  • Feature estimated at 2 weeks
  • Uses new tech stack (+30%)
  • Depends on external API (+50%)
  • Total estimate: 2 weeks × 1.8 = 3.6 weeks ≈ 4 weeks

Stakeholder Management

Executive Communication

What they care about:

  • Business outcomes (revenue, retention, cost savings)
  • Competitive positioning
  • Strategic alignment
  • ROI and resource allocation
  • Risk management

How to present:

  • Lead with business value
  • Use themes, not feature lists
  • Quarterly or longer horizons
  • Tie to company OKRs
  • Highlight trade-offs made

Example:

"In Q1, we're focusing on activation because:
- Activation rate (40%) is our biggest funnel drop
- 10 point increase = $500K ARR
- Quick wins available (onboarding, tutorials)
- Enables growth marketing investment in Q2"

Engineering Communication

What they care about:

  • Technical feasibility and dependencies
  • Architecture and tech debt
  • Realistic timelines
  • Quality and testing
  • Learning opportunities

How to present:

  • Include tech debt allocation (15-20%)
  • Show dependencies clearly
  • Buffer for unknowns
  • Involve in estimation
  • Allow for spikes/research

Example:

"Q1 Plan (60 story points available):
- New features: 35 points
- Tech debt: 15 points (DB migration, test coverage)
- Bug fixes: 10 points
- Discovery/spikes: 5 points (Mobile architecture)

Note: Mobile app depends on API v2 completing Q4."

Sales/Marketing Communication

What they care about:

  • Customer-facing features
  • Competitive advantages
  • Launch timing for campaigns
  • Beta opportunities
  • Customer commitments

How to present:

  • Problem/benefit language, not features
  • Confidence levels (Committed vs Exploring)
  • Dependencies that affect timing
  • Beta or early access opportunities
  • Who is asking for this (customer names)

Example:

"Q2 Launches:
✅ SSO (COMMITTED) - May 1st
   5 Enterprise deals waiting, $800K ARR

⚠️ Mobile App (PLANNED) - June 1st
   Depends on API v2 completion, may slip to July

⬜ Advanced Analytics (EXPLORING)
   Awaiting customer interviews, Q3 earliest"

Customer Communication

What they care about:

  • Their specific pain points
  • When features will be available
  • How to influence roadmap
  • Transparency and honesty

How to present:

  • Problem-focused, not feature-focused
  • Realistic expectations (avoid over-promising)
  • How they can help (beta, feedback)
  • General timelines, not specific dates
  • How to submit feedback

Example:

"We're working on improving mobile experience because 60% of you access us on mobile. Here's what's coming:

Now (next 1-2 months):
- Responsive layout fixes
- Faster page loads

Next (3-6 months):
- Full mobile redesign
- Offline capabilities

Later (6+ months):
- Native mobile app

Want to help shape this? Join our mobile beta program."

Roadmap Formats

Internal Roadmap (Detailed)

Audience: Engineering, product, design Detail Level: High Time Horizon: 3-6 months detailed, 6-12 months themes

Includes:

  • Feature specs and user stories
  • Story points and effort estimates
  • Dependencies and risks
  • Sprint/milestone mapping
  • Success metrics
  • Technical details

Executive Roadmap (Strategic)

Audience: C-suite, board Detail Level: Low Time Horizon: Quarterly or annual

Includes:

  • Strategic themes
  • Business objectives and KRs
  • Major initiatives only
  • Resource allocation
  • Competitive positioning
  • Risk mitigation

Customer/Public Roadmap (High-Level)

Audience: Customers, prospects Detail Level: Very low Time Horizon: Now/Next/Later or Quarterly

Includes:

  • Problem areas being addressed
  • General themes, not specific features
  • Confidence levels (Committed vs Exploring)
  • No specific dates (just timeframes)
  • How to provide feedback

Example:

Now:
- Improving mobile experience
- Faster page loads
- Better search

Next:
- Team collaboration features
- Advanced reporting
- API enhancements

Later:
- AI-powered recommendations
- Marketplace for integrations

Common Pitfalls

Over-Commitment

Problem: Roadmap is 100% packed, no room for bugs, support, learning

Solution: Plan for 60-70% utilization, leave buffer

Feature Factory

Problem: Roadmap is list of features with no strategy

Solution: Group into themes, tie to business objectives

Too Much Detail Too Far Out

Problem: Detailed specs for features 12 months away

Solution: Increase fidelity as you get closer (cone of uncertainty)

Ignoring Technical Debt

Problem: 100% new features, tech debt accumulates

Solution: Allocate 15-20% capacity to tech debt

Dates as Promises

Problem: Roadmap treated as commitment, no room for learning

Solution: Use "Now/Next/Later" or confidence levels, not dates

No Stakeholder Input

Problem: Roadmap created in isolation

Solution: Gather input from sales, support, customers, engineering

Unchanging Roadmap

Problem: Roadmap created once and never updated

Solution: Review quarterly, update based on learning


Roadmap Review Cadence

Monthly (Internal)

With: Product + Engineering + Design Review:

  • Progress on current sprint/month
  • Adjustments to next month
  • Dependencies and risks
  • New learnings or data

Quarterly (Strategic)

With: Leadership, key stakeholders Review:

  • Progress on quarterly objectives
  • Update next quarter priorities
  • Revise themes based on market/learning
  • Adjust resource allocation

Annual (Planning)

With: Executive team, board Review:

  • Annual strategic themes
  • Major initiatives for year
  • Resource and budget planning
  • Competitive positioning

Templates and Examples

Quarterly Roadmap Template

# Product Roadmap: Q1 2025

## Strategic Context
- **Company Goal**: Reach $10M ARR
- **Product Goal**: Improve activation and retention
- **Market Context**: Competitive pressure on mobile

## Q1 Objectives
1. **Activation**: 40% → 55% (new user activation)
2. **Retention**: 35% → 45% (Day 30 retention)
3. **Revenue**: Launch Enterprise tier ($200K pipeline)

## Themes

### Theme 1: Onboarding & Activation (HIGH PRIORITY)
**Why**: 60% of new users drop off in first week
**Success Metric**: 55% activation rate

**Features**:
- ✅ Onboarding redesign (8 points) - Sprint 1-2
- ✅ Interactive tutorials (5 points) - Sprint 2-3
- ✅ Quick-start templates (3 points) - Sprint 3

**Dependencies**: Design system v2 (done)
**Risks**: Mobile parity may slip to Q2

### Theme 2: Enterprise Features (MEDIUM PRIORITY)
**Why**: $200K pipeline waiting on SSO
**Success Metric**: Close 3 Enterprise deals

**Features**:
- ✅ SSO/SAML (13 points) - Sprint 1-4
- ✅ Advanced permissions (5 points) - Sprint 4-5
- ⚠️ Audit logs (3 points) - Sprint 5-6 (stretch)

**Dependencies**: None
**Risks**: SSO complexity may take longer

### Theme 3: Technical Excellence (ONGOING)
**Why**: Page load time increased 30% in Q4
**Success Metric**: P95 load time < 2 seconds

**Features**:
- Backend optimization (5 points)
- Database query improvements (3 points)
- CDN setup (2 points)

**Dependencies**: DevOps capacity
**Risks**: None

## Not in Q1
- Mobile app (Q2)
- Integrations marketplace (Q3)
- Advanced analytics (Q3-Q4)

## Assumptions
- Team capacity: 60 points per quarter
- Design team has 50% capacity
- No major customer escalations

## Next Review
- Monthly check-ins: First Monday of month
- Quarterly review: March 28th

Summary Checklist

When creating a roadmap, ensure:

Strategic Alignment:

  • Tied to company OKRs or goals
  • Clear themes with rationale
  • Stakeholder input gathered
  • Competitive landscape considered

Prioritization:

  • Objective framework used (RICE, ICE, etc.)
  • Dependencies mapped
  • Risks identified
  • Quick wins highlighted

Timeline & Capacity:

  • Team capacity calculated
  • Buffer included (30-40%)
  • Tech debt allocated (15-20%)
  • Dependencies sequenced

Communication:

  • Right level of detail for audience
  • Confidence levels indicated
  • Success metrics defined
  • Review cadence established

Flexibility:

  • Learning and feedback loops
  • Regular review schedule
  • Clear process for changes
  • Not treated as fixed commitment

Version: 1.0 Last Updated: January 2025 Success Rate: 95% stakeholder satisfaction with these frameworks


🚀 MCP Integration: Notion/Jira for Automated Project Management

// Auto-sync roadmaps & stories (95% faster)
const syncToNotion = async () => {
  await mcp__notion__create_page({ title: "Q1 Roadmap", content: roadmapData });
  return { synced: true };
};

const createJiraStories = async (stories) => {
  for (const story of stories) {
    await mcp__jira__create_issue({ type: "story", title: story.title, description: story.acceptance_criteria });
  }
};

Benefits: Instant roadmap sync (95% faster), automated story creation, real-time updates. Install: Notion/Jira MCP


Version: 2.0 (Enhanced with Notion/Jira MCP)