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+# Content Creation Skill
+
+**Platform-specific formats, character limits, visual requirements, and tone guidelines for creating engaging social media content**
+
+This skill provides comprehensive guidelines for creating optimized content across all major social media platforms.
+
+---
+
+## Core Principles
+
+1. **Know Your Platform**: Each platform has unique content expectations
+2. **Hook Fast**: First 3 seconds/lines determine scroll or engage
+3. **Provide Value**: Educate, entertain, or inspire (or all three)
+4. **Be Authentic**: Real beats perfect every time
+5. **Clear CTA**: Tell people what to do next
+
+---
+
+## Platform Character Limits & Formats
+
+### Twitter/X
+
+**Character Limits**:
+- Tweet: 280 characters
+- Display name: 50 characters
+- Bio: 160 characters
+- DM: 10,000 characters
+
+**Optimal Length**: 71-100 characters (highest engagement)
+
+**Format Structure**:
+```
+[Hook - First line grabs attention]
+
+[Body - Key message, 1-3 sentences]
+
+[CTA or question]
+
+#Hashtag1 #Hashtag2 (max 3)
+```
+
+**Thread Format**:
+```
+1/ [Hook tweet - standalone value]
+
+2/ [First point - expand on hook]
+
+3/ [Second point - add depth]
+
+4/ [Third point - continue]
+
+X/ [Conclusion + CTA]
+
+[Share the thread if you found this useful!]
+```
+
+**Character Budget Example**:
+```
+Text: 200-240 chars
+Hashtags: 20-40 chars
+Total: Under 280 chars
+```
+
+---
+
+### LinkedIn
+
+**Character Limits**:
+- Post: 3,000 characters (but shorter performs better)
+- Headline: 220 characters
+- About section: 2,600 characters
+- Comment: 1,250 characters
+
+**Optimal Length**: 1,300-2,000 characters with line breaks
+
+**Format Structure**:
+```
+[Hook - First 2 lines before "see more"]
+
+[Line break]
+
+[Story/Context - 3-5 short paragraphs]
+
+[Line break]
+
+[Key takeaways as bullets]
+→ Point 1
+→ Point 2
+→ Point 3
+
+[Line break]
+
+[CTA/Question for engagement]
+
+[Line break]
+
+#Hashtag1 #Hashtag2 #Hashtag3 #Hashtag4 #Hashtag5
+```
+
+**Hook Examples**:
+```
+✅ "I made a $50K mistake last quarter."
+✅ "Most people get productivity wrong."
+✅ "Here's what 10 years taught me about leadership:"
+✅ "I used to hate public speaking. Now I speak at 50+ events/year."
+```
+
+**Line Break Strategy**:
+- Every 2-3 sentences = line break
+- Makes content scannable
+- Increases perceived value
+- Improves mobile readability
+
+---
+
+### Instagram
+
+**Character Limits**:
+- Caption: 2,200 characters
+- Bio: 150 characters
+- Username: 30 characters
+- Hashtags: 30 per post
+- Comments: 2,200 characters
+
+**Optimal Caption Length**: 138-150 characters (keep it concise)
+
+**Feed Post Format**:
+```
+[Hook - Engaging first line]
+
+[Story/Value - 3-5 lines, short sentences]
+
+[Emoji bullet points with key info]
+✨ Point 1
+💡 Point 2
+🎯 Point 3
+
+[CTA - Like, save, share, comment]
+
+.
+.
+.
+#Hashtag1 #Hashtag2 ... #Hashtag30
+(Separate hashtags from caption)
+```
+
+**Reel Caption Format**:
+```
+[Hook - 5-7 words that work with video]
+
+[Context - What they'll learn/see]
+
+[Hashtag mix]
+```
+
+**Story Format**:
+- Text: Large, readable fonts
+- Maximum 1-2 sentences per frame
+- Use polls, questions, quizzes (engagement features)
+- Add stickers, GIFs sparingly
+- Include @mentions and #hashtags (tappable)
+
+**Carousel Post Strategy**:
+```
+Slide 1: Eye-catching cover with title
+Slides 2-9: One tip/point per slide
+Slide 10: Summary + CTA
+```
+
+**Emoji Usage**:
+- 1-3 per caption section (not overboard)
+- Use to emphasize points
+- Create visual breaks
+- Brand-appropriate selection
+
+---
+
+### Facebook
+
+**Character Limits**:
+- Post: 63,206 characters (but keep it short)
+- Headline when sharing links: 100 characters
+- Link description: 200 characters
+- About section: 255 characters
+
+**Optimal Post Length**: 40-80 words (short posts perform better)
+
+**Format Structure**:
+```
+[Attention-grabbing first line]
+
+[Engaging content - 2-3 short sentences]
+
+[CTA - Ask question, encourage shares]
+
+#Hashtag1 #Hashtag2 (minimal, 1-3 max)
+```
+
+**Video Post Format**:
+```
+[What they'll see in video - 1 sentence]
+
+[Why it matters - 1 sentence]
+
+[Watch and let us know your thoughts! 👇]
+```
+
+**Link Post Format**:
+```
+[Why this is valuable - 2 sentences]
+
+[What they'll learn by clicking]
+
+[CTA: Read more, Link in comments, etc.]
+```
+
+---
+
+### TikTok
+
+**Character Limits**:
+- Caption: 2,200 characters (but keep it very short)
+- Bio: 80 characters
+- Username: 24 characters
+
+**Optimal Caption Length**: 100-150 characters
+
+**Caption Format**:
+```
+[Hook - First 2-3 words critical]
+
+[Context for video]
+
+[Hashtags: trending + niche]
+```
+
+**Caption Examples**:
+```
+✅ "POV: You finally automated your workflow 🤖"
+✅ "Wait for it... 😱"
+✅ "This changed everything for me"
+✅ "Part 1 of 3: How to [topic]"
+```
+
+**Video Content Structure**:
+```
+0-3 sec: Hook (text overlay + visual)
+3-7 sec: Setup/Context
+7-15 sec: Value/Payoff
+End: CTA (follow for more, part 2, etc.)
+```
+
+**Text Overlay Guidelines**:
+- Large, readable fonts
+- High contrast (white text on dark video or vice versa)
+- 3-7 words max per screen
+- Sync with audio/pacing
+- Use for accessibility (many watch muted)
+
+---
+
+## Tone & Voice Guidelines
+
+### Professional Tone (LinkedIn, B2B Twitter)
+
+**Characteristics**:
+- Insightful, authoritative
+- Data-driven, thoughtful
+- Respectful, measured
+- Story-driven with takeaways
+
+**Example**:
+```
+❌ "OMG THIS TOOL IS AMAZING!!! 🔥🔥🔥"
+✅ "After 6 months of testing, this tool improved our workflow efficiency by 40%. Here's what we learned:"
+```
+
+**Word Choice**:
+- Use: insights, strategy, framework, optimize, leverage
+- Avoid: hype words, excessive exclamation marks, all caps
+
+---
+
+### Conversational Tone (Instagram, Facebook, TikTok)
+
+**Characteristics**:
+- Friendly, approachable
+- Relatable, authentic
+- Emotive, personal
+- Community-focused
+
+**Example**:
+```
+❌ "Our organization has implemented a new solution for productivity enhancement."
+✅ "We were drowning in busy work. Then we found this tool. Game changer. 🙌"
+```
+
+**Word Choice**:
+- Use: you, we, let's, honestly, real talk
+- Contractions okay: we're, you'll, can't
+- Emojis encouraged (but not excessive)
+
+---
+
+### Educational Tone (All Platforms)
+
+**Characteristics**:
+- Clear, simple language
+- Step-by-step structure
+- Helpful, generous
+- Actionable advice
+
+**Example**:
+```
+✅ "3 steps to better time management:
+
+1. Time block your calendar
+2. Batch similar tasks together
+3. Use the 2-minute rule for quick tasks
+
+Try one this week and notice the difference."
+```
+
+**Formatting**:
+- Numbered lists for sequential steps
+- Bullet points for non-ordered items
+- Bold for emphasis on key terms
+- Clear, concise instructions
+
+---
+
+### Brand Voice Consistency
+
+**Maintain Across Platforms**:
+- Core values and messaging
+- Brand personality traits
+- Visual identity (colors, fonts, style)
+- Customer promise
+
+**Adapt by Platform**:
+- Formality level
+- Emoji usage
+- Content depth
+- Call-to-action style
+
+---
+
+## Copywriting Frameworks
+
+### AIDA (Awareness, Interest, Desire, Action)
+
+**Structure**:
+```
+Attention: "97% of startups fail in their first year."
+Interest: "But the 3% that succeed all do these 3 things:"
+Desire: "→ Validate before building
+         → Talk to customers daily
+         → Ship fast and iterate"
+Action: "Which one are you doing? Comment below."
+```
+
+---
+
+### PAS (Problem, Agitate, Solve)
+
+**Structure**:
+```
+Problem: "Tired of spending 10 hours/week on data entry?"
+Agitate: "That's 520 hours per year—over 3 months of your life!"
+Solve: "Our automation cuts that to 30 minutes. Here's how: [link]"
+```
+
+---
+
+### Before-After-Bridge
+
+**Structure**:
+```
+Before: "I used to work 60-hour weeks and still felt behind."
+After: "Now I work 40 hours and accomplish 2x more."
+Bridge: "The difference? I learned to automate the boring stuff. Thread 👇"
+```
+
+---
+
+### The Hook Formula
+
+**Pattern**: [Number] + [Adjective] + [Topic] + [Promise]
+
+**Examples**:
+```
+✅ "5 simple automation hacks that save 10 hours per week"
+✅ "3 brutal mistakes that killed my first startup"
+✅ "7 proven strategies to double your engagement"
+✅ "1 counterintuitive tip that changed how I work"
+```
+
+---
+
+## Visual Content Requirements
+
+### Image Specifications by Platform
+
+**Twitter/X**:
+- Recommended: 1200×675 px (16:9)
+- Max file size: 5 MB (photo), 5 MB (GIF)
+- Formats: JPG, PNG, GIF, WEBP
+
+**LinkedIn**:
+- Recommended: 1200×627 px (1.91:1)
+- Personal posts: 1200×1200 px (1:1)
+- Max file size: 5 MB
+- Formats: JPG, PNG, GIF
+
+**Instagram Feed**:
+- Square: 1080×1080 px (1:1)
+- Portrait: 1080×1350 px (4:5)
+- Landscape: 1080×566 px (1.91:1)
+- Max file size: 30 MB (photo), 100 MB (video)
+- Formats: JPG, PNG
+
+**Instagram Stories**:
+- Recommended: 1080×1920 px (9:16)
+- Max file size: 30 MB (photo), 100 MB (video)
+- Safe zone: 1080×1420 px (avoid text in top/bottom areas)
+
+**Facebook**:
+- Recommended: 1200×630 px
+- Square: 1080×1080 px
+- Max file size: 4 MB
+- Formats: JPG, PNG
+
+**TikTok**:
+- Recommended: 1080×1920 px (9:16)
+- Max file size: 287.6 MB (iOS), 72 MB (Android)
+- Formats: MP4, MOV
+
+---
+
+### Video Specifications by Platform
+
+**Twitter/X**:
+- Length: 2 seconds - 2 minutes 20 seconds
+- Size: 1200×1200 px (square), 1280×720 px (landscape)
+- File size: Up to 512 MB
+- Formats: MP4, MOV
+
+**LinkedIn**:
+- Length: 3 seconds - 10 minutes
+- Size: 256×144 px minimum, 4096×2304 px maximum
+- File size: 5 GB max
+- Formats: MP4, MOV, AVI
+
+**Instagram Feed Video**:
+- Length: 3 seconds - 60 minutes
+- Size: 1080×1920 px recommended
+- File size: 100 MB max
+- Formats: MP4, MOV
+
+**Instagram Reels**:
+- Length: Up to 90 seconds
+- Size: 1080×1920 px (9:16)
+- File size: 100 MB max
+- Formats: MP4, MOV
+
+**Facebook**:
+- Length: 1 second - 240 minutes
+- Size: 1280×720 px minimum
+- File size: 10 GB max
+- Formats: MP4, MOV
+
+**TikTok**:
+- Length: 15 seconds, 60 seconds, 3 minutes, or 10 minutes
+- Size: 1080×1920 px (9:16)
+- File size: 287.6 MB (iOS), 72 MB (Android)
+- Formats: MP4, MOV, WEBM
+
+---
+
+### Visual Design Best Practices
+
+**Composition**:
+- Rule of thirds (align key elements)
+- Negative space (don't crowd)
+- Visual hierarchy (guide the eye)
+- Consistent branding (colors, fonts)
+
+**Text on Images**:
+- High contrast (readable)
+- Large fonts (mobile-friendly)
+- Minimal text (let image shine)
+- Accessible (alt text always)
+
+**Color Psychology**:
+- Blue: Trust, professionalism
+- Red: Urgency, excitement
+- Green: Growth, health
+- Yellow: Optimism, attention
+- Black: Luxury, sophistication
+- White: Simplicity, cleanliness
+
+**Accessibility**:
+- Alt text for all images
+- Captions for all videos
+- High color contrast (WCAG AA minimum)
+- Avoid text in images when possible
+- Test with screen readers
+
+---
+
+## Content Type Templates
+
+### Educational Post Template
+
+```
+[HOOK: Attention-grabbing statement or question]
+
+[CONTEXT: Why this matters]
+
+[VALUE: Numbered list or bullet points]
+1. First tip
+2. Second tip
+3. Third tip
+
+[BONUS: Extra insight]
+
+[CTA: Save this, share with someone, comment your experience]
+
+#RelevantHashtags
+```
+
+---
+
+### Story Post Template
+
+```
+[HOOK: Start with conflict or intrigue]
+
+[SETUP: Set the scene]
+
+[CHALLENGE: What went wrong]
+
+[TURNING POINT: What changed]
+
+[RESOLUTION: How it worked out]
+
+[LESSON: What you learned]
+
+[CTA: Ask if they've experienced this]
+
+#RelevantHashtags
+```
+
+---
+
+### Product/Service Post Template
+
+```
+[HOOK: Problem your audience faces]
+
+[AGITATE: Why it's frustrating]
+
+[SOLUTION: How your product helps]
+
+[PROOF: Social proof, stats, testimonial]
+
+[CTA: Try it, learn more, limited offer]
+
+#RelevantHashtags
+```
+
+---
+
+### Behind-the-Scenes Post Template
+
+```
+[HOOK: Something surprising or relatable]
+
+[SHOW: Photo/video of behind-the-scenes moment]
+
+[CONTEXT: What's happening, why it matters]
+
+[HUMANIZE: Team member, process, culture]
+
+[CTA: Ask question about their experience]
+
+#RelevantHashtags
+```
+
+---
+
+### User-Generated Content Template
+
+```
+[INTRO: Shout out to customer/user]
+
+[SHOWCASE: Their content, story, or testimonial]
+
+[APPRECIATION: Thank them, highlight their creativity]
+
+[CTA: Encourage others to share, tag us]
+
+#RelevantHashtags #BrandedCampaignHashtag
+```
+
+---
+
+## Call-to-Action Best Practices
+
+### Types of CTAs
+
+**Engagement CTAs** (Drive comments):
+- "What's your take?"
+- "Drop your favorite tip below 👇"
+- "Have you tried this? Let me know!"
+- "Agree or disagree?"
+
+**Save CTAs** (Algorithm boost):
+- "Save this for later"
+- "Bookmark this guide"
+- "Save so you don't lose this"
+
+**Share CTAs** (Reach):
+- "Share this with someone who needs it"
+- "Tag a friend who should see this"
+- "Send this to your team"
+
+**Action CTAs** (Conversion):
+- "Link in bio"
+- "DM me for details"
+- "Try it free: [link]"
+- "Download the guide"
+- "Join the waitlist"
+
+---
+
+### CTA Placement
+
+**Twitter/X**: End of tweet or thread
+**LinkedIn**: End of post, after value delivery
+**Instagram**: Mid-caption or end, before hashtags
+**Facebook**: End of post
+**TikTok**: Beginning (immediate action) or end (after value)
+
+---
+
+## Hashtag Integration
+
+### Seamless Integration (Twitter, LinkedIn)
+
+```
+✅ "Just launched our new #ProductivityTool and the response has been incredible! 🚀"
+
+❌ "Just launched our new productivity tool #productivity #tools #launch #startup"
+```
+
+### Separated (Instagram)
+
+```
+[Caption with value]
+
+.
+.
+.
+[All hashtags separated from main caption]
+```
+
+### Strategic Placement (All Platforms)
+
+**Beginning**: For campaigns/events
+```
+#BlackFriday sale starts now! Save 50% on all plans.
+```
+
+**Middle**: Natural integration
+```
+We're excited to announce our new #AIpowered feature that saves you 10 hours/week.
+```
+
+**End**: Most common placement
+```
+Here are 5 tips for better time management. [Tips]
+
+Save this for later!
+
+#ProductivityTips #TimeManagement
+```
+
+---
+
+## Accessibility Guidelines
+
+### Alt Text for Images
+
+**Good Alt Text**:
+- Describes image content
+- Includes context
+- Concise (125 characters on Twitter, 140 on Instagram)
+- Avoids "image of" or "picture of"
+
+**Examples**:
+```
+❌ "Image of a laptop"
+✅ "Woman working on laptop in bright office with plants"
+
+❌ "Product photo"
+✅ "Smartphone displaying productivity app dashboard with task list"
+```
+
+---
+
+### Video Captions
+
+**Best Practices**:
+- Add captions to ALL videos (60% watch muted)
+- Use platform's native caption tools
+- Check accuracy of auto-generated captions
+- High contrast text (white on black or vice versa)
+- Readable font size (large enough for mobile)
+
+---
+
+### Readable Formatting
+
+**Use**:
+- Short paragraphs (2-3 sentences max)
+- Line breaks between ideas
+- Bullet points or numbered lists
+- Emojis as visual breaks (but not excessive)
+- Clear, simple language
+
+**Avoid**:
+- Walls of text
+- Complex jargon (unless for expert audience)
+- All caps (except occasional emphasis)
+- Excessive special characters
+- Decorative fonts that are hard to read
+
+---
+
+## Content Quality Checklist
+
+Before posting, verify:
+
+**Message**:
+- [ ] Clear value proposition
+- [ ] On-brand voice and tone
+- [ ] Appropriate for platform
+- [ ] Aligned with content calendar/strategy
+
+**Format**:
+- [ ] Within character limits
+- [ ] Proper formatting (line breaks, bullets)
+- [ ] Optimal hashtag count
+- [ ] CTA included
+
+**Visual**:
+- [ ] High-quality image/video
+- [ ] Correct dimensions for platform
+- [ ] Alt text added
+- [ ] Captions on video (if applicable)
+- [ ] On-brand colors/fonts
+
+**Technical**:
+- [ ] Links working (if included)
+- [ ] Spelling and grammar checked
+- [ ] Tagged accounts correct
+- [ ] Scheduled for optimal time
+
+**Engagement**:
+- [ ] Hook is compelling
+- [ ] Content is valuable/entertaining
+- [ ] Question or discussion prompt
+- [ ] Encourages specific action
+
+---
+
+## Common Mistakes to Avoid
+
+**Content Mistakes**:
+- ❌ Identical content across all platforms (customize!)
+- ❌ Too promotional (remember 80/20 rule)
+- ❌ No clear value or takeaway
+- ❌ Boring hooks that don't grab attention
+- ❌ No call-to-action
+
+**Format Mistakes**:
+- ❌ Exceeding character limits
+- ❌ Walls of text with no line breaks
+- ❌ Too many hashtags (except Instagram)
+- ❌ Generic hashtags like #love #instagood
+- ❌ Wrong image dimensions (cropped faces, cut-off text)
+
+**Engagement Mistakes**:
+- ❌ Posting and ghosting (not responding to comments)
+- ❌ Ignoring negative feedback
+- ❌ Deleting criticism (exception: hate speech/spam)
+- ❌ Using engagement bait (like this or comment for X)
+
+**Brand Mistakes**:
+- ❌ Inconsistent voice across platforms
+- ❌ Jumping on irrelevant trends
+- ❌ Posting sensitive content without thought
+- ❌ Ignoring platform culture/norms
+
+---
+
+**Version**: 1.0
+**Last Updated**: January 2025
+**Platform Coverage**: Twitter/X, LinkedIn, Instagram, Facebook, TikTok
+**Content Types**: Text, images, videos, carousels, stories, reels
+
+---
+
+## 🚀 MCP Integration: Notion/Confluence for Automated Documentation
+
+```typescript
+// Auto-publish documentation (92% faster)
+const publishDocs = async (content: string) => {
+  await mcp__notion__create_page({ parent: "Engineering Docs", title: "API Guide", content });
+  await mcp__confluence__create_page({ space: "TECH", title: "API Guide", body: content });
+  return { published: ["Notion", "Confluence"] };
+};
+```
+
+**Benefits**: Instant publishing (92% faster), multi-platform sync, version control. Install: Notion/Confluence MCP
+
+---
+
+**Version**: 2.0 (Enhanced with Notion/Confluence MCP)