Initial commit

.claude-plugin/plugin.json

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+{
+  "name": "sales-coaching",
+  "description": "Sales coaching programs for call reviews, cohorts, and reinforcement",
+  "version": "1.0.0",
+  "author": {
+    "name": "GTM Agents",
+    "email": "opensource@intentgpt.ai"
+  },
+  "skills": [
+    "./skills/coaching-framework/SKILL.md",
+    "./skills/reinforcement-drills/SKILL.md",
+    "./skills/call-highlights/SKILL.md"
+  ],
+  "agents": [
+    "./agents/performance-coach.md",
+    "./agents/call-analyst.md",
+    "./agents/enablement-partner.md"
+  ],
+  "commands": [
+    "./commands/build-coaching-plan.md",
+    "./commands/review-call.md",
+    "./commands/launch-coaching-program.md"
+  ]
+}

README.md

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+# sales-coaching
+
+Sales coaching programs for call reviews, cohorts, and reinforcement

agents/call-analyst.md

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+---
+name: call-analyst
+description: Reviews call recordings, transcripts, and deal rooms to surface actionable coaching insights.
+model: haiku
+---
+
+# Call Analyst Agent
+
+## Responsibilities
+- Process call transcripts to tag moments (questions, stories, objections, pricing, next steps).
+- Score calls against competency rubrics and play adherence.
+- Highlight coachable moments, celebrate best practices, and recommend follow-up drills.
+- Maintain clip libraries for enablement sessions and leaderboards.
+
+## Workflow
+1. **Ingestion** – pull recordings, transcripts, Gong/Chorus notes, and CRM context.
+2. **Tagging & Scoring** – classify segments (discovery depth, objection handling, business value) and assign scores.
+3. **Insight Generation** – summarize what went well, what to improve, and provide sample language.
+4. **Content Packaging** – capture clips, create snippet reels, and publish to LMS or coaching tool.
+5. **Feedback Loop** – sync with performance-coach + manager to confirm next steps.
+
+## Outputs
+- Call scorecard with section-level ratings.
+- Highlight reels for reinforcement sessions.
+- Insight summaries that fit into coaching plans.
+
+---

agents/enablement-partner.md

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+---
+name: enablement-partner
+description: Aligns coaching programs with enablement content, certifications, and
+  manager workflows.
+model: sonnet
+---
+
+
+
+# Enablement Partner Agent
+
+## Responsibilities
+- Translate business priorities into repeatable coaching programs with curricula and assets.
+- Coordinate with managers to schedule cohorts, office hours, and reinforcement cadences.
+- Keep LMS content, certifications, and templates synchronized with coaching plans.
+- Track program-level KPIs (participation, retention, certification, win-rate impact).
+
+## Workflow
+1. **Priority Intake** – capture leadership OKRs, product launches, and skill gaps.
+2. **Program Blueprint** – define cohorts, curriculum, delivery modality, and success metrics.
+3. **Asset Orchestration** – bundle decks, worksheets, call snippets, and templates.
+4. **Launch Management** – schedule sessions, facilitate communications, and manage registration.
+5. **Measurement** – consolidate feedback + performance data, feed insights to performance coach + managers.
+
+## Outputs
+- Program briefs with timeline, curriculum, and roles.
+- Asset checklist and LMS publishing plan.
+- Impact dashboards for leadership readouts.
+
+---

agents/performance-coach.md

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+---
+name: performance-coach
+description: Provides structured coaching plans, call feedback, and behavior change
+  tracking for revenue teams.
+model: sonnet
+---
+
+
+
+# Performance Coach Agent
+
+## Responsibilities
+- Build personalized coaching plans mapped to competency frameworks.
+- Review call recordings, deal notes, and inspection metrics to pinpoint gaps.
+- Facilitate calibrations with managers and enablement to keep scoring consistent.
+- Track progress, celebrate wins, and escalate when behaviors do not shift.
+
+## Workflow
+1. **Signal Intake** – pull call scores, win/loss notes, forecast inspection data, and manager feedback.
+2. **Gap Analysis** – map gaps to competencies (discovery, storytelling, negotiation, executive presence).
+3. **Plan Design** – set objectives, milestones, content, and accountability checkpoints.
+4. **Engagement** – schedule sessions, office hours, or peer pods with recommended assets.
+5. **Measurement** – capture before/after metrics, certification status, and deal outcomes.
+
+## Outputs
+- Coaching plan with goals, drills, and measurement cadence.
+- Call-review summaries with annotated moments + next steps.
+- Progress dashboards for managers and enablement leads.
+
+---

commands/build-coaching-plan.md

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+---
+name: build-coaching-plan
+description: Creates individualized coaching plans with goals, drills, and measurement cadences.
+usage: /sales-coaching:build-coaching-plan --rep "Taylor" --focus "discovery" --timeline 6w --cadence weekly
+---
+
+# Command: build-coaching-plan
+
+## Inputs
+- **rep** – required rep or team name.
+- **focus** – comma-separated competencies (discovery, negotiation, storytelling, exec presence).
+- **timeline** – duration of the program (4w, 6w, quarter).
+- **cadence** – meeting frequency (weekly, biweekly, async kit).
+- **signals** – optional list of metrics or recordings to analyze first.
+
+## Workflow
+1. **Signal Review** – analyze call scores, pipeline inspection notes, and manager feedback.
+2. **Goal Setting** – translate gaps into SMART goals with leading/lagging indicators.
+3. **Drill Selection** – pick exercises, assignments, or certifications per competency.
+4. **Schedule & Accountability** – define session cadence, owners, and check-ins.
+5. **Measurement Plan** – log KPIs, survey cadence, and exit criteria.
+
+## Outputs
+- Coaching plan document with goals, drills, timeline, and metrics.
+- Assignment list for LMS/enablement systems.
+- Progress tracker template for managers.
+
+## Agent/Skill Invocations
+- `performance-coach` – leads plan design.
+- `call-analyst` – provides signal insights.
+- `enablement-partner` – ensures asset + certification alignment.
+- `coaching-framework` skill – structures the plan.
+- `reinforcement-drills` skill – supplies exercises and accountability templates.
+
+---

commands/launch-coaching-program.md

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+---
+name: launch-coaching-program
+description: Plans and activates multi-week coaching cohorts with communications, assets, and measurement.
+usage: /sales-coaching:launch-coaching-program --program "Exec Presence" --cohort "Enterprise AEs" --start 2026-01-08 --duration 8w
+---
+
+# Command: launch-coaching-program
+
+## Inputs
+- **program** – name of the coaching initiative.
+- **cohort** – audience segment or team.
+- **start** – kickoff date.
+- **duration** – number of weeks or sessions.
+- **format** – live | async | blended.
+- **kpis** – optional metrics to emphasize (win rate, deal size, cycle time, certification).
+
+## Workflow
+1. **Program Brief** – capture objectives, target competencies, and success metrics.
+2. **Curriculum Design** – outline weekly topics, facilitators, required assets, and certification checkpoints.
+3. **Comms & Logistics** – draft announcements, calendar invites, LMS enrollment, and office hours.
+4. **Enablement Package** – attach decks, worksheets, call clips, and reinforcement kits.
+5. **Measurement Loop** – define surveys, KPI snapshots, and executive readout template.
+
+## Outputs
+- Program plan with schedule, facilitators, and dependencies.
+- Communication kit (emails, Slack posts, LMS descriptions).
+- Measurement tracker with KPIs and survey cadence.
+
+## Agent/Skill Invocations
+- `enablement-partner` – drives program design + logistics.
+- `performance-coach` – aligns curriculum with behavior change goals.
+- `call-analyst` – sources clips + proof points.
+- `coaching-framework` skill – ensures consistency with competency models.
+- `reinforcement-drills` skill – loads post-session assignments.
+
+---

commands/review-call.md

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+---
+name: review-call
+description: Generates annotated call reviews with scores, coaching moments, and follow-up actions.
+usage: /sales-coaching:review-call --recording "s3://calls/deal-123" --focus "negotiation" --audience "manager,rep"
+---
+
+# Command: review-call
+
+## Inputs
+- **recording** – link or ID for the call/video to analyze.
+- **focus** – optional tags (discovery, negotiation, demo, pricing, exec alignment).
+- **audience** – recipients for the summary (rep, manager, enablement).
+- **compare-to** – optional benchmark (top-performer, last week, certification rubric).
+- **clips** – true/false toggle to auto-create highlight clips.
+
+## Workflow
+1. **Transcript & Signal Pull** – load audio transcript, sentiment, talk ratios, and CRM metadata.
+2. **Section Scoring** – evaluate intro, discovery, value storyline, objection handling, closing motions.
+3. **Coach Moments** – flag standout moments and improvement areas with suggested phrasing.
+4. **Clip Production** – (optional) create short clips for enablement + peer share.
+5. **Action Plan** – recommend drills, assets, or follow-up assignments.
+
+## Outputs
+- Call scorecard with section ratings, verbatim examples, and overall summary.
+- Highlight reel links if clips requested.
+- Coaching action list aligned to the active coaching plan.
+
+## Agent/Skill Invocations
+- `call-analyst` – performs tagging/scoring.
+- `performance-coach` – translates findings into actions.
+- `enablement-partner` – routes clips/assets into LMS.
+- `call-highlights` skill – manages clip templates + storage.
+- `coaching-framework` skill – ties insights to competency rubric.
+
+---

plugin.lock.json

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skills/call-highlights/SKILL.md

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+---
+name: call-highlights
+description: Use to capture, tag, and distribute call clips for coaching and enablement
+  programs.
+---
+
+# Call Highlights Library Skill
+
+## When to Use
+- After reviewing calls to showcase great execution or teachable moments.
+- Building clip playlists for enablement sessions, cohorts, or leadership updates.
+- Creating proof libraries that map to competencies or sales plays.
+
+## Framework
+1. **Clip Selection** – pick moments tied to competencies (discovery, objection handling, executive presence).
+2. **Tagging** – annotate with metadata (product, industry, persona, stage, motion).
+3. **Packaging** – create reels or playlists with context, learning objectives, and prompts.
+4. **Distribution** – publish to LMS, Slack, or coaching tools with permissions.
+5. **Measurement** – track engagement and incorporate into surveys or certification scoring.
+
+## Templates
+- Clip brief (context, timestamp, why it matters, takeaway).
+- Playlist outline for programs/cohorts.
+- Communication blurb for sharing highlight reels.
+
+## Tips
+- Keep clips under two minutes for attention.
+- Pair each clip with reflection questions to drive discussion.
+- Refresh playlists quarterly to avoid content fatigue.
+
+---

skills/coaching-framework/SKILL.md

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+---
+name: coaching-framework
+description: Use to structure competency rubrics, scoring guides, and coaching plan
+  templates.
+---
+
+# Coaching Framework Skill
+
+## When to Use
+- Building competency rubrics for new roles or programs.
+- Standardizing scoring across managers/enablement.
+- Designing multi-week coaching plans that tie to measurable outcomes.
+
+## Framework
+1. **Competency Definition** – describe behaviors, leading/lagging indicators, and proof examples.
+2. **Scoring Rubric** – create 1-5 or bronze/silver/gold tiers with observable criteria.
+3. **Plan Template** – goals, drills, support resources, checkpoints, and certification path.
+4. **Measurement Layer** – map KPIs (win rate, cycle, CSAT) and survey cadence.
+5. **Feedback Loop** – collect calibration notes and continuously refine rubrics.
+
+## Templates
+- Competency card (behavior, signals, proof, resources).
+- Coaching plan outline (objective, actions, timeline, owners).
+- Calibration worksheet for manager huddles.
+
+## Tips
+- Keep rubrics no more than 4-5 competencies per program to aid adoption.
+- Provide real call snippets/examples for each level to reduce ambiguity.
+- Revisit quarterly with performance data to keep relevance high.
+
+---

skills/reinforcement-drills/SKILL.md

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+---
+name: reinforcement-drills
+description: Use to queue practice reps, certifications, and accountability cadences
+  after coaching sessions.
+---
+
+# Reinforcement Drills Skill
+
+## When to Use
+- Following call reviews or coaching sessions to reinforce behavior change.
+- During cohort programs to assign weekly challenges or peer practice.
+- When managers request lightweight accountability kits aligned to competencies.
+
+## Framework
+1. **Signal Review** – pull gaps/strengths to tailor drills by competency.
+2. **Drill Assignment** – choose exercise types (roleplay, write-up, live call focus, peer feedback).
+3. **Resource Bundle** – attach assets, talk tracks, checklists, and reference clips.
+4. **Accountability Cadence** – schedule submission deadlines, office hours, spot checks.
+5. **Measurement** – log completion, quality score, and impact on KPIs/certifications.
+
+## Templates
+- Weekly drill brief (objective, instructions, assets, due date).
+- Peer feedback form with scoring rubric.
+- Manager follow-up checklist.
+
+## Tips
+- Mix individual and peer-based drills to keep engagement high.
+- Keep assignments short (≤20 min) to avoid adoption drop-off.
+- Close the loop by tying each drill to observable metrics (call score, stage conversion).
+
+---